About Us

A concept boutique on the French Riviera

Laly Saint-Tropez is a women's concept boutique founded by Laly, with two addresses in Saint-Tropez: inside the legendary Hôtel Byblos and at 68 Boulevard Louis Blanc, in the heart of the village.

Every piece in the boutique is hand-picked by Laly, designer by designer and occasion by occasion: evening gowns for Riviera galas, dresses for long lunches by the sea, statement pieces for the nights that follow. We usually carry one piece per size, so what you find at Laly is rarely seen twice in the same room.

Styling, wherever you are

Our stylists are available on WhatsApp to help you choose: send us the occasion and your size, and we will reply with photos, videos and honest advice on fit. Not sure between two sizes? Our size guide is a good place to start.

Delivered worldwide

We deliver worldwide, complimentary on orders from €500, so a piece chosen in Saint-Tropez can reach you in Paris, Monaco, London or New York. Read more on our shipping page, or visit our boutiques next time you are in Saint-Tropez.