Wearing Laly Saint-Tropez
Love this look? Our stylists will send you sizes, prices and availability for every piece.
Laly Saint-Tropez, designer women's boutique in Saint-Tropez: evening dresses, gowns and party wear, delivered worldwide
Laly Saint-Tropez's own creations
L'Atelier Laly
Imagined in Saint-Tropez · Crafted in Italy
Edition N°01 · 99 numbered pieces
Minuit
The short-sleeved leather vest
Not a jacket. Not a shawl. Not a cardigan. Minuit is the piece Laly could never find, so she made it: a short-sleeved vest in black leather, chic and classy, relaxed with a touch of rock and roll, that keeps the shoulders warm and goes with every dress.
Born in Saint-Tropez for Mediterranean living, the first pieces sold exclusively in Laly's boutiques and quickly found their way onto influencers and well-known faces. Now, for the first time, Minuit is coming to the world: one edition of 99 hand-numbered pieces.
Its name, Minuit, is the hour when the evening truly begins in Saint-Tropez.
N°001
The very first piece will be auctioned. Every euro raised goes to charity. Pieces N°002 to N°099 will be sold online only.
Coming soon · December 2026 · For the Saint-Barth season
€645
per piece · N°002 to N°099 · online only
Or message us on WhatsApp →23 – 25 October · In store & online
The Great Braderie
of Saint-Tropez
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On a selection of pieces, while stocks last.
Laly Saint-Tropez · Autumn-Winter 2026-27
The Winter Edit
Cashmere long coats, wool trenches, leather and down jackets, gilets, felt hats and boots. Hand-picked in Saint-Tropez, usually one piece per size.
Parosh
Maciock Leather Coat
€640,00
Parosh
Liliuxy Navy Wool Blazer
€690,00
Laly Saint-Tropez
Anna Wool Felt Hat with Gold-Plated Jewel
€250,00
Laly Saint-Tropez
Berta Leather Knee-High Boots
€590,00
Laly Saint-Tropez
Basile Wool Felt Hat with Embroidered Sun, Made in France
€240,00
Laly Saint-Tropez
Selma Leather Boots
€490,00
Laly Saint-Tropez
Anna Wool Felt Hat, Made in France
€250,00
Laly Saint-Tropez
Berta Black Leather Heeled Boots
€590,00
Laly Saint-Tropez
Vilma Leather Boots
€550,00
Laly Saint-Tropez
Anna Wool Felt Hat with Gold Jewel, Made in Marseille
€250,00
Bronx and Banco
Capri Noir Lace Blazer
€840,00
Retrofête
Landon Puff-Sleeve Denim Jacket
€400,00
Autumn-Winter
26–27
Shop all →
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Laly Saint-Tropez · Exceptional prices
On Sale
Designer pieces at reduced prices. Often one piece per size.
−40 %
Elisabetta Franchi
Red Carpet Draped Jersey Gown, Taupe
−40 %
Elisabetta Franchi
Red Carpet One-Shoulder Crêpe Gown with Jewel Detail, Black
−40 %
Elisabetta Franchi
Red Carpet Gown with Floral Tulle Bodice, Black & Butter
−40 %
PatBO
Tricoline Lotus Floral Appliqué Midi Dress, Off White
−31 %
Retrofête
Cyrelle Satin Cowl-Neck Gown
−11 %
Retrofête
Genovia Embroidered Halter Maxi Gown
−29 %
Andrea Almeida
Evelyn Blue Fringe Backless Maxi Dress
−24 %
Maison Close
Rendez-vous Silk Bodysuit
−24 %
Maison Close
Silk Halter-Neck Bodysuit
−12 %
Maison Close
Silk Thong Bodysuit
The Season
Dressed for the Occasion
Sale
Sold out
The perfect gift
The Gift Card
Tuesday: treat someone for no reason at all.
Pay with Apple Pay and it arrives by email in an instant, with your personal note. Or receive the code and send it on WhatsApp. Valid online and in both our boutiques.
€100 · €250 · €500 · €1,500
Give a gift cardStyled by Laly
Shop the Look
Complete outfits, put together by our stylists in Saint-Tropez and worn on Instagram.
Styled by Laly Saint-Tropez
Dress, accessories and jewelry selected in our Saint-Tropez boutiques. Ask our stylists for sizes, prices and availability.
Wearing Laly Saint-Tropez
Love this look? Our stylists will send you sizes, prices and availability for every piece.
Styled by Laly Saint-Tropez
Dress, accessories and jewelry selected in our Saint-Tropez boutiques. Ask our stylists for sizes, prices and availability.
Wearing Laly Saint-Tropez
Love this look? Our stylists will send you sizes, prices and availability for every piece.
Styled by Laly Saint-Tropez
Dress, accessories and jewelry selected in our Saint-Tropez boutiques. Ask our stylists for sizes, prices and availability.
Wearing Laly Saint-Tropez
Love this look? Our stylists will send you sizes, prices and availability for every piece.
Wearing Laly Saint-Tropez
Love this look? Our stylists will send you sizes, prices and availability for every piece.
Wearing Laly Saint-Tropez
Love this look? Our stylists will send you sizes, prices and availability for every piece.
Wearing Laly Saint-Tropez
Love this look? Our stylists will send you sizes, prices and availability for every piece.
Laly Saint-Tropez · Monaco — Cannes — Saint-Tropez · Paris · Milan
Social Event Calendar
Coming up
- 23Oct Shopping · Saint-Tropez La Grande Braderie de Saint-Tropez
- 26Oct Shopping · Saint-Tropez Saint-Tropez Shopping Week
- 14Nov Film · Monaco Monte-Carlo Film Festival · Closing Gala
- 14Nov Sailing · Saint-Tropez Les Voiles d'Automne
- 18Nov Tradition · Monaco Monaco National Day
- 18Nov Music · Monaco · Opéra Garnier Monte-Carlo Jazz Festival · 20th edition
Google reviews
What our clients say
“Best store in St Tropez!! Found some amazing party dresses and really hit it off with the sweet girl working there. Thanks for the help! Will definitely be back :)”
“Great selection of unique dresses. We found the perfect one for my partner ⭐️”
Our two boutiques on Google
In the press
They talk about Laly
New© Luxoria Interiors
Luxoria Interiors · 2026
Laly at Byblos Hotel
Read the article →
New© Luxoria Interiors
Pure Saint-Tropez · 2026
Laly au Byblos
Read the article →
Pure Saint-Tropez
“Une adresse précieuse”
Read the article →
Pure Saint-Tropez · #GlamourFashion
Glamorous, free-spirited, refined
Read the article →
SO Edition · WHITE Magazine
“Coup de cœur assuré”
Read the article →
La Collection Vita
“The ideal setting to showcase my designs”
Read the article →Follow us on TikTok
Saint-Tropez,
in motion
New pieces the day they arrive, fittings in the boutique and behind the scenes at our addresses at the Hôtel Byblos and on Boulevard Louis Blanc.
- New arrivals
- Fittings
- Behind the scenes
Laly Saint-Tropez
A concept boutique in the heart of the French Riviera, at the Hôtel Byblos and on Boulevard Louis Blanc. We hand-pick dresses, evening wear, shoes and jewelry from celebrated designers, usually one piece per size, and now deliver worldwide, all year round.
Not sure about the fit? Our stylists answer on WhatsApp, with photos and videos of every piece.
By appointment only
Private Fitting
Your Laly Saint-Tropez stylist looks after you in person: tailored advice and a selection prepared in advance around your size, your style and your occasions. A private shopping experience, wherever you are.
01
Your personal stylist
Personal advice and a selection of pieces prepared for you before your appointment.
02
On your yacht, at your hotel or villa
We bring the pieces and set up a private fitting wherever you are staying.
03
The boutique, just for you
Our boutiques can be privatised, subject to day, time and availability.
Saint-Tropez · 2026 Edition
The Guide
Legendary hotels, starred tables, beach clubs and secret coves.
A Villa by the Water
Read the guide
Saint-Tropez & Monaco in Autumn 2026
Read the guide
Louis Vuitton, Dior and the Fashion Houses of Saint-Tropez
Read the guide
The 5 Most Glamorous Bars in Saint-Tropez (2026)
Read the guide
The 3 Most Beautiful Wild Beaches in Saint-Tropez
Read the guide
5 Beautiful Coastal Walks in Saint-Tropez
Read the guide
The 10 Best Beach Clubs in Saint-Tropez
Read the guide
The 10 Best Restaurants in Saint-Tropez
Read the guideWorldwide Delivery
Complimentary from €500
Personal Styling
Chat with us on WhatsApp
Two Boutiques
Hôtel Byblos & Bd Louis Blanc
Gift Cards
From €100, sent by email
In Saint-Tropez
Our Boutiques
Boulevard Louis Blanc
Directions, click here →68 Boulevard Louis Blanc, 83990 Saint-Tropez
Hôtel Byblos
Directions, click here →Hôtel Byblos, 20 Avenue Paul Signac, 83990 Saint-Tropez